Being just another telecom company on social media is easy. VIVO wanted to become culturally relevant - something crucial on Twitter. So... :)
VMLY&R + Twitter Next Content (formerly Twitter ArtHouse)
feat. Babi Magalhães, EPIC! and A4W
Being a brand online isn't exactly hard: create a website, make some social media accounts, and voilà. For a telecom company, it's good practice to have a team handling the never-ending stream of complaints. But how do we go beyond that?
With this challenge in mind, always focusing on tech and pop culture, me and the whole Content Power House team from Twitter Next Content helped Vivo become more culturally relevant on the platform - joining conversations, hopping on trends, and embracing memes.
We talked about Pokémon, the NBA, Walkman (!), video games (Sonic, Nintendo 64), McLovin (!!), nerds, gossip and so much more - helping the brand improve its content positioning on Twitter (not to mention all the work A4W did with the brand's hired influencers, right?).