Ruffles

With PlayCenter no longer around to host the "World’s Largest Billboard" in front of its main attraction, Ruffles® rode the Twitter Wave (see what I did there?) and decided to revamp its entire social media presence. :)

AKQA + Twitter Next Content (formerly Twitter ArtHouse)
feat. Matheus Rocha, Peixe Aquático and EPIC!

Young, fun, and clued-in on what—and who—it’s talking to. That’s the persona I helped Ruffles® embrace in late 2021, as part of another Twitter Next Content Power House project.

As the Antenna, I produced weekly reports on key trending topics and cultural moments—the kind that dominate Twitter—and aligned them with the brand’s goals. The result? Content that made @Ruffles_Oficial feel less like a brand on the platform and more like... well, one of us. ;)