PicPay

Being on BBB means dominating Twitter conversations. The producers know it, the host knows it, the contestants know it - and obviously, the sponsors do too. So why not show you're not just in people's tweets, but truly understand who and what you're engaging with?

Twitter Next Content (formerly Twitter ArtHouse)
feat. Alana Azevedo, EPIC! and A4W

Ranking #2 in brand Share of Voice during BBB21, PicPay completely leveled up by sponsoring one of the show's most iconic seasons - and choosing Twitter Next Content's Content Power House to navigate Twitter's wild waters.

Throughout 2021 - which besides BBB included the return of Show do Milhão! - I delivered weekly reports on key dates and conversations about to trend, plus BBB-specific insights helping the brand engage more meaningfully. And it worked, didn't it? ;)