Méqui

Everyone has their Méqui quirks - McDonald's was joining Twitter's hottest conversations, especially Big Brother Brasil

DPZ&T + Galeria + Twitter Next Content (formerly Twitter ArtHouse)
feat. Lucas Freitas, Clint Studio, EPIC! and A4W

Not only does everyone call McDonald's "Méqui," but everyone has their own Méqui quirks. Some dislike pickles, others onions... I'm not that weird - I just enjoy dipping fries in McSundaes or McShakes.

But Méqui's quirk wasn't about products. They wanted the best ways, moments and opportunities to connect with Twitter audiences - with or without BBB.

Through another Content Power House activation with Twitter Next Content, I fed the brand and agency teams insights about emerging, trending and past conversations that could align with Méqui.

Remember when BBB21's Carla Diaz returned from isolation, knelt before Arthur "Banana" Picoli de Conduru, and declared her feelings? Twitter went wild that afternoon, creating the perfect opportunity for that night's live show... ;)

"Oh Carla... if only it were a BANANA PIE instead"

Through early 2022, we kept connecting with major platform conversations while helping Méqui start its own - all in that uniquely Twitter voice. Such a fun ride. :)