LATAM + oneworld Alliance

40 days travelling the globe to showcase oneworld Alliance's new destinations after the airline formerly known as TAM joined the group. That was the assignment—but the journey became so much more. :)

Wunderman Thompson

In 2014, the year of that legendary World Cup, the airline formerly known as TAM joined the oneworld Alliance—giving passengers access to new benefits and destinations through partner airlines. Simple concept: if one carrier doesn't fly a route, another alliance member does. Everybody wins.

But... how to promote this without corporate-speak? Wunderman Thompson and TAM's solution: send yours truly on a globe-spanning trip to literally experience these new routes. :)

My 40-day itinerary crossed 10 countries, 4 continents and 2 hemispheres. While documenting each destination through videos and articles (published on TAM's channels), I gained something priceless—a completely transformed perspective. When you compress that much cultural immersion into six weeks... let's just say it rearranges your worldview.

Though not all original content remains on LATAM's channels, I republished everything with extra personal reflections on JUDAO.com.br, plus all videos on my YouTube. For audio storytelling, I revisited the adventure on the Beijo & Ciao podcast. :)