Itaú

After three years, Rock in Rio was ready to return! As a main sponsor, Itaú wanted the best ways to join festival conversations and fandoms - plus how to do it right. :)

Twitter Next Content (formerly Twitter ArtHouse)
feat. Ditto Colubra and Boletinhos

With the pandemic winding down and events coming back, Itaú knew one thing Twitter loves discussing as much as BBB and soccer: music festivals - especially Rock in Rio.

Aligning with their "Feito com Você" campaign, Itaú wanted to move beyond traditional banking products and connect with fandoms and festival culture - plus the organic Twitter conversations. Remember the girl who tattooed the date of Justin Bieber's canceled show? Itaú brought her to Rock in Rio. ;)

During this Content Power House project with Twitter Next Content, I delivered weekly insights and trend reports showing how specific conversations evolved over months - creating a stronger editorial foundation.