Dos Équis

For Twitter Content Power House's Mexico debut, I not only mapped the best strategies but also trained their local Antenna team on delivering insights to the brand – plus supervised all deliverables. :)

Twitter Next Content
(formerly known as Twitter ArtHouse)

After successfully implementing Content Power House projects in Brazil, Twitter Next Content brought the concept to Mexico, launching with Dos Équis beer. Initially, my role involved training their local Antenna (the equivalent of my Brazil role), walking through processes and overseeing insight deliveries. Eventually, I also sprinkled in some globally trending nuggets to add extra depth to the materials. ;)