Cheetos

Chester Cheetah was ready to "pop the seriousness bubble" on social media - and on Twitter, he wanted to know exactly how and when to join conversations.

Almap BBDO + Essence + Twitter Next Content (formerly Twitter ArtHouse)
feat. Alana Azevedo

In another Content Power House project with Twitter Next Content, I helped the brand - or rather, Chester Cheetah - better connect with how people actually talk on the platform. With Alana Azevedo (yes, Globe's CEO!) conducting the orchestra and identifying perfect brand-conversation matches, Cheetos® absolutely crushed it on Twitter. :)