Avon

New to BBB and new to Twitter, Avon arrived without even a verified account - yet by season's end, everyone was talking about them. Juliette helped, but it wasn't just her... ;D

Twitter Next Content (formerly Twitter ArtHouse)
feat. Laressa Teixeira and Ditto Colubra

First major Twitter campaign, first time sponsoring BBB. Everything was brand new for Avon - who, just one or two days before project kickoff in January 2021, didn't even have their account verified.

In this inaugural Content Power House, alongside the CPG and Twitter Next teams, we helped the brand navigate uncharted waters - and as you might recall from that season featuring Lucas Penteado and Karol Conká, those waters were particularly... choppy. Part of our job involved analyzing platform conversations and helping choose the best ways to engage week by week.

Plus, together with Laressa Teixeira and Ditto Colubra, we identified prime opportunities to showcase Avon's products - which, I'll admit, got a liiittle easier once Juliette entered the house. ;)

The result? Avon became the undisputed most-talked-about brand of the season. Good enough or you want more? ;D